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SACRAMENTO, Calif., Jan 13, 2009 (BUSINESS WIRE) --
InsWeb Corporation (NASDAQ:INSW) and Farmers Group, Inc. announced today that they have partnered to allow leads purchased by Farmers agents through InsWeb's AgentInsider(R) Lead Program to be automatically populated to the Farmers Fast Quote system. The Farmers Fast Quote system is an interactive, Web-based insurance quoting tool that allows Farmers agents to quickly build a profile of a customer and provide auto, homeowners and term life insurance quotes.
"We're very excited to make InsWeb's AgentInsider(R) leads more accessible and convenient for Farmers agents," says Adam Cherubini, Senior Vice President of Client Development at InsWeb. "Farmers agents have found significant value in AgentInsider(R) leads for years. This is an important step in solidifying our relationship and empowering Farmers agents with more effective consumer response tools and a faster, more efficient process."
Since 2006, Farmers has purchased insurance leads from InsWeb's AgentInsider(R) Lead Program at the corporate level and redistributed those leads to its agents throughout the country. Going forward, this process will be replaced with a system that allows Farmers agents to purchase leads directly from InsWeb's AgentInsider(R) Lead Program and have those leads seamlessly integrated into their Farmers Fast Quote system.
"Farmers agents have made it clear that they want a system that allows them to purchase leads and quickly provide excellent service to those potential customers," adds Cherubini. "The integration of Farmers Fast Quote and InsWeb's AgentInsider(R) allows agents to contact consumers immediately with the most accurate information possible."
About InsWeb
Founded in 1995 and headquartered in Sacramento, CA, InsWeb Corporation (NASDAQ:INSW) operates a top-rated online insurance marketplace. InsWeb's primary Web properties include InsWeb.com, where consumers can view independent research and quickly compare actionable insurance quotes from multiple providers, and AgentInsider.com, a leading online marketing source for insurance agents. For more information about InsWeb, visit www.insweb.com.
About Farmers Insurance
Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers(R) is the nation's third-largest Personal Lines Property & Casualty insurance group. Headquartered in Los Angeles and doing business in 41 states, the insurers comprising the Farmers Insurance Group of Companies provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households. For more information about Farmers, visit our Web site at www.farmers.com.
SOURCE: InsWeb Corporation
InsWeb Corp.
Jonathon D. Tudor, 916-853-3386 (Media)
jtudor@insweb.com
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